Serving the Black River Falls community since 1984.
  • Store Hours: Monday-Fridays 7am-6pm and Saturdays 8am-5pm
    Open Sundays 12-4pm in APRIL, MAY & JUNE!

Reid Bikes

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We’re Reid. We believe that on two wheels, so much more can happen in life. Reid is for everyone united by a desire to do things differently. Whether about town, commuting to your city job, climbing the winding country roads, or zooming down a trail, we’re here to give you everything you need to get out there and explore your freedom the way you want to.

reidbikes.com