Serving the Black River Falls community since 1984.

Reid Bikes

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We’re Reid. We believe that on two wheels, so much more can happen in life. Reid is for everyone united by a desire to do things differently. Whether about town, commuting to your city job, climbing the winding country roads, or zooming down a trail, we’re here to give you everything you need to get out there and explore your freedom the way you want to.

reidbikes.com